Community College Voiceovers That Pass The Test

Chris Burnett - Community College Voiceovers

​Community colleges invite future learners in the doors with one of the simplest offers: the educational benefits of a college institution without the expense of a large university.  Naturally, this low-cost option that yields fruitful results for future learners is an enticing pitch.  However, community college advertising is a constantly evolving medium as the needs of students change every year.  For example, some students may prefer remote learning while others might enjoy in-person lectures.  Perhaps working students might require unique learning hours to schedule around employment.  All of these challenges make advertising a community college challenging.  So how does a community college capitalize on this advertising offer and share the message effectively to attract students in the doors?   Community colleges need effective advertising materials that provide a relatable sound.  Working with an expert community college voiceover artist can yield big results for community colleges seeking prospective students to explore their campus.  By utilizing an expert community college voiceover,  As the cost of four-year universities continue to rise, community colleges are seeing increased enrollment from students.   

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WHAT MAKES A GREAT COLLEGE ADVERTISEMENT?

Sure, every great university commercial will include images of the college, highlights of living quarters and music that elicits excitement from the student audience.  However, today's learners desire authenticity, realness and trustworthiness above all-else.  Therefore, a voiceover artist that embodies the sound of a student ensures that college commercials and advertisements hold relevance to the viewer.  An experienced college voiceover artist will communicate the tone, attitude and emotion needed to encourage audiences to visit a specific campus or university.  Since they are hearing a relatable sound, prospective students gain a peer-to-peer perspective which brings trust and credibility to the educational institution.

AUTHENTIC, CONVERSATIONAL VOICE OVER BRINGS IN FUTURE STUDENTS

Whether it's on the TV, radio, streaming, online or a device, colleges need to maintain relevance with the current trends of future students.  Consequently, the style of the messaging is important; for instance a casual, optimistic, aspirational offer for an associate's degree or a determined, confident call to action for a four year degree.  Young audiences prefer to have a conversation with universities, because they value authenticity and credibility from brands.  Opening university advertisements with a conversational tone invites students to continue the dialogue with colleges in-person.

You need an expert voice over talent to balance the style of your commercial with the feeling that the voice is of a trusted friend or neighbor who wants the best for your college experience.  A professional college-sounding voice over will approach your script with the right tone, highlight the features of your college offering, and deliver the messaging that attracts your student customers to your college in an authentic, approachable and relatable manner.

THE BEST VOICEOVER FOR COLLEGE COMMERCIALS

​Each university is different and has its own brand identity.  Knowing that college commercials need to reflect an individual college’s uniqueness, an expert university voiceover artist will tailor the copy to reveal the college’s distinctiveness.  For instance, if you are an undergraduate institution, I might approach your commercial with a youthful, aspirational or conversational tone that matches the enthusiasm of younger students.  Or, if you are offering MBAs, working to attract young professionals to your educational institution, I may adopt a more mature, professional sounding attitude.  Perhaps you want to speak to parents or students that are already earning a living in the work environment; in this case, I may split the difference between youth and maturity.  Whether you need an inspirational, conversational, optimistic, professional, relatable, or casual quality to your university commercial, I can deliver the appropriate college voiceover to match your needs.
 
In short, however your university would like to attract new students, I can deliver the voiceover in the suitable tone that highlights your educational institution’s individuality.  

BUILDING TRUST AND ENCOURAGING FUTURE COLLEGE STUDENTS TO APPLY

​The college experience is an exciting growth opportunity for any young adult that is looking to continue educational development in an inspiring atmosphere.  When creating content to advertise your university, motivating potential students and their parents to take the first step to apply should be the goal.  The best way to inspire future students to take action is by approaching them in a relatable manner.  Fortunately, my “college-sound” is complimented by many years in the voiceover industry, so you can trust my voiceover work-flow will match the professionalism of your institution’s marketing team.   

CREATING A LASTING BRAND IDENTITY FOR CURRENT COLLEGE STUDENTS

The "college-experience" remains one of the most exciting and inspiring times in a young person's life.  Since university-life provides so many opportunities for personal growth, the values that are developed during this time, carry over into adulthood.  As an educational institution, it is important that the values that are promoted on-campus resonate with current students, faculty and alumni.  The simplest way to effortlessly speak to each demographic is to offer a brand identity and voiceover that elicits the youthful nostalgia of the "college-experience."  Fortunately, I offer graduate-level experience in the voiceover industry with the sound of an undergraduate.  Consequently, your target audience receives your brand message from the sound of a peer while your creative team gets the luxury of working with an experienced voiceover professional.  While many college students leave their college alma-mater and move on to have amazing careers in their respective fields, your creative team can rest assured that your voiceover will still resonate with current students while also drawing in alumni who return to visit campus .