College Voiceovers That Pass The Test |
Chris Burnett - College VoiceoversCollege advertising is a constantly evolving business that is cyclical by-nature. Student needs are continuously changing, and every four years a new group of undergraduates is needed to replenish the graduating class. This cycle requires university marketing teams to continuously advertise and recruit new students. Complicating matters further is today’s high school environment; colleges have many different learners with varied interests that marketers are trying to reach. Whether students are driving to school, working out at the gym, playing in extracurricular activities, or at home watching the television, they all react differently to college advertising messages. So how does a university advertising team grab the attention of prospective students while highlighting its educational environment, amenities and learning resources? Speaking to future students in a relatable and conversational tone brings familiarity and credibility to college advertising. Working with expert college voiceover talent that sound like the target market can yield powerful results.
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WHAT MAKES A GREAT COLLEGE ADVERTISEMENT?
Sure, every great university commercial will include images of the college, highlights of living quarters and music that elicits excitement from the student audience. However, today's learners desire authenticity, realness and trustworthiness above all-else. Therefore, a voiceover artist that embodies the sound of a student ensures that college commercials and advertisements hold relevance to the viewer. An experienced college voiceover artist will communicate the tone, attitude and emotion needed to encourage audiences to visit a specific campus or university. Since they are hearing a relatable sound, prospective students gain a peer-to-peer perspective which brings trust and credibility to the educational institution.
AUTHENTIC, CONVERSATIONAL VOICE OVER DRAWS IN FUTURE STUDENTS
Whether it's on the TV, radio, streaming, online or a device, colleges need to maintain relevance with the current trends of future students. Consequently, the style of the messaging is important; for instance a casual, optimistic, aspirational offer for an associate's degree or a determined, confident call to action for a four year degree. Young audiences prefer to have a conversation with universities, because they value authenticity and credibility from brands. Opening university advertisements with a conversational tone invites students to continue the dialogue with colleges in-person.
You need an expert voice over talent to balance the style of your commercial with the feeling that the voice is of a trusted friend or neighbor who wants the best for your college experience. An effective college-sounding voice over will approach your script with the right tone, highlight the features of your college offering, and deliver the messaging that attracts your student customers to your college in an authentic, approachable and relatable manner.
You need an expert voice over talent to balance the style of your commercial with the feeling that the voice is of a trusted friend or neighbor who wants the best for your college experience. An effective college-sounding voice over will approach your script with the right tone, highlight the features of your college offering, and deliver the messaging that attracts your student customers to your college in an authentic, approachable and relatable manner.
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