College Voiceovers That Pass The Test |
Chris Burnett - College VoiceoversCollege advertising is a constantly evolving business that is cyclical by-nature. Student needs are continuously changing, and every four years a new group of undergraduates is needed to replenish the graduating class. This cycle requires university marketing teams to continuously advertise and recruit new students. Complicating matters further is today’s high school environment; colleges have many different learners with varied interests that marketers are trying to reach. Whether students are driving to school, working out at the gym, playing in extracurricular activities, or at home watching the television, they all react differently to college advertising messages. So how does a university advertising team grab the attention of prospective students while highlighting its educational environment, amenities and learning resources? Speaking to future students in a relatable and conversational tone brings familiarity and credibility to college advertising. Working with expert college voiceover talent that sound like the target market can yield powerful results.
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WHAT MAKES A GREAT COLLEGE ADVERTISEMENT?
Sure, every great university commercial will include images of the college, highlights of living quarters and music that elicits excitement from the student audience. However, today's learners desire authenticity, realness and trustworthiness above all-else. Therefore, a voiceover artist that embodies the sound of a student ensures that college commercials and advertisements hold relevance to the viewer. An experienced college voiceover artist will communicate the tone, attitude and emotion needed to encourage audiences to visit a specific campus or university. Since they are hearing a relatable sound, prospective students gain a peer-to-peer perspective which brings trust and credibility to the educational institution.
AUTHENTIC, CONVERSATIONAL VOICE OVER BRINGS IN FUTURE STUDENTS
Whether it's on the TV, radio, streaming, online or a device, colleges need to maintain relevance with the current trends of future students. Consequently, the style of the messaging is important; for instance a casual, optimistic, aspirational offer for an associate's degree or a determined, confident call to action for a four year degree. Young audiences prefer to have a conversation with universities, because they value authenticity and credibility from brands. Opening university advertisements with a conversational tone invites students to continue the dialogue with colleges in-person.
You need an expert voice over talent to balance the style of your commercial with the feeling that the voice is of a trusted friend or neighbor who wants the best for your college experience. A professional college-sounding voice over will approach your script with the right tone, highlight the features of your college offering, and deliver the messaging that attracts your student customers to your college in an authentic, approachable and relatable manner.
You need an expert voice over talent to balance the style of your commercial with the feeling that the voice is of a trusted friend or neighbor who wants the best for your college experience. A professional college-sounding voice over will approach your script with the right tone, highlight the features of your college offering, and deliver the messaging that attracts your student customers to your college in an authentic, approachable and relatable manner.
THE BEST VOICEOVER FOR COLLEGE COMMERCIALS
Each university is different and has its own brand identity. Knowing that college commercials need to reflect an individual college’s uniqueness, an expert university voiceover artist will tailor the copy to reveal the college’s distinctiveness. For instance, if you are an undergraduate institution, I might approach your commercial with a youthful, aspirational or conversational tone that matches the enthusiasm of younger students. Or, if you are offering MBAs, working to attract young professionals to your educational institution, I may adopt a more mature, professional sounding attitude. Perhaps you want to speak to parents or students that are already earning a living in the work environment; in this case, I may split the difference between youth and maturity. Whether you need an inspirational, conversational, optimistic, professional, relatable, or casual quality to your university commercial, I can deliver the appropriate college voiceover to match your needs.
In short, however your university would like to attract new students, I can deliver the voiceover in the suitable tone that highlights your educational institution’s individuality.
In short, however your university would like to attract new students, I can deliver the voiceover in the suitable tone that highlights your educational institution’s individuality.
BUILDING TRUST AND ENCOURAGING FUTURE COLLEGE STUDENTS TO APPLY
The college experience is an exciting growth opportunity for any young adult that is looking to continue educational development in an inspiring atmosphere. When creating content to advertise your university, motivating potential students and their parents to take the first step to apply should be the goal. The best way to inspire future students to take action is by approaching them in a relatable manner. Fortunately, my “college-sound” is complimented by many years in the voiceover industry, so you can trust my voiceover work-flow will match the professionalism of your institution’s marketing team.
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