When sending a longer piece of copy to voiceover talent, it is customary to not always send the whole script. Why? Because many times you will not want to listen to the entire piece from a voiceover artist, since there are many candidates submitting for one job. However, before sending the trimmed down version of your script to the talent, consider doing the following:
Rather than arbitrarily picking a spot to the cut the copy, ensure that you are selecting a portion of the script that includes an emotional adjustment. Typical narrative pieces have a beginning, middle and end. For instance, in the commercial world, this might include a “problem and a solution,” whereas in the corporate narration world this might involve “where we have been versus where we are going.”
Therefore, if you would like to hear more engaging reads from talent, you must ensure that the copy has at least two emotional points in the trimmed-down version.
By keeping at least one emotional adjustment in your script, you have an objective moment in which you can note a transitional tone from the voiceover artist. Not only will you hear more nuanced performances in the auditioning process, but you will also arrive at your session with confidence that the talent can interpret the longer version of the copy.
If you have questions regarding your next project, please reach out.
Chris Burnett - seasoned voiceover talent, on-camera talent, coach, creative thought-leader and hopefully your new best friend. Let's chat-preferably over cocktails.