When sending a longer piece of copy to voiceover talent, it is customary to not always send the whole script. Why? Because many times you will not want to listen to the entire piece from a voiceover artist, since there are many candidates submitting for one job. However, before sending the trimmed down version of your script to the talent, consider doing the following:
Rather than arbitrarily picking a spot to the cut the copy, ensure that you are selecting a portion of the script that includes an emotional adjustment. Typical narrative pieces have a beginning, middle and end. For instance, in the commercial world, this might include a “problem and a solution,” whereas in the corporate narration world this might involve “where we have been versus where we are going.”
Therefore, if you would like to hear more engaging reads from talent, you must ensure that the copy has at least two emotional points in the trimmed-down version.
By keeping at least one emotional adjustment in your script, you have an objective moment in which you can note a transitional tone from the voiceover artist. Not only will you hear more nuanced performances in the auditioning process, but you will also arrive at your session with confidence that the talent can interpret the longer version of the copy.
If you have questions regarding your next project, please reach out.
As creatives, we may not always be communicating with clients that work in a similar space. For instance, as a voiceover talent, I may voice an internal piece and take direction from an HR representative, and this individual may not be accustomed to communicating tone and direction to voiceover talent. Therefore, it is important to meet your client in familiar territory.
Are you struggling to understand a client's desired tone? Rather than asking the client how they would like the project to look and sound, consider asking about the company culture.
Usually, the culture within a company is reflected throughout the branding, both internally and externally. By having your client describe their company culture to you, they are effectively communicating the tone and style of the messaging.
For instance, if the company offers a relaxed, remote working environment and encourages casual dress, their messaging is typically delivered to the audience in the same manner. Alternatively, if a company operates from a fun, creative, personality-driven space, then the messaging will more-often-than-not reflect the entertaining, quirky nature of its employees.
In short, communicating a project’s intended tone can be a tricky task for individual's outside the creative field. However, by having the creative team clearly understand the core values and culture of your client's company, you can easily grasp the style and honor this in your content. For several examples of different “styles” of corporate e-learning narration projects, please visit ChrisBurnettVoiceActor.com/elearning
If you have questions regarding your project, please do not hesitate to reach out.
Chris Burnett - seasoned voiceover talent, on-camera talent, coach, creative thought-leader and hopefully your new best friend. Let's chat-preferably over cocktails.