As creatives, we may not always be communicating with clients that work in a similar space. For instance, as a voiceover talent, I may voice an internal piece and take direction from an HR representative, and this individual may not be accustomed to communicating tone and direction to voiceover talent. Therefore, it is important to meet your client in familiar territory.
Are you struggling to understand a client's desired tone? Rather than asking the client how they would like the project to look and sound, consider asking about the company culture.
Usually, the culture within a company is reflected throughout the branding, both internally and externally. By having your client describe their company culture to you, they are effectively communicating the tone and style of the messaging.
For instance, if the company offers a relaxed, remote working environment and encourages casual dress, their messaging is typically delivered to the audience in the same manner. Alternatively, if a company operates from a fun, creative, personality-driven space, then the messaging will more-often-than-not reflect the entertaining, quirky nature of its employees.
In short, communicating a project’s intended tone can be a tricky task for individual's outside the creative field. However, by having the creative team clearly understand the core values and culture of your client's company, you can easily grasp the style and honor this in your content. For several examples of different “styles” of corporate e-learning narration projects, please visit ChrisBurnettVoiceActor.com/elearning
If you have questions regarding your project, please do not hesitate to reach out.
Chris Burnett - seasoned voiceover talent, on-camera talent, coach, creative thought-leader and hopefully your new best friend. Let's chat-preferably over cocktails.